Your Competitive Advantages

It those advantages which will provide efficiency and competitiveness of  your Internet resource.

High rating in search systems - the first indicator of success of your Internet resource. If you are not present
on the Internet, - that you are not present anywhere. The statement radical enough, but in it is the big share of
true. And for many kinds of activity existence without advertising on the Internet is simply impossible. Besides
there is very big difference in how your resource is positioned in a global network. To be among the best in
first ten or the five in Google or to vegetate on any 86th or 157th page. And 10th page is not much better. It is
natural to assume, that you wish to be on the advanced boundary and to derive from your Internet resource the
maximum benefit. Our studio has a big positive experience on advancement on the Internet.
Studio BTL will develop individual effective strategy of advancement and  advertising of your site.

The unique offer is just that will involve buyers on your site. The offer should be competitive, it should place
emphasis on benefits of the buyer or the user of service. Here you can carry out the comparative analysis of
benefits and expenses, to make a cost substantiation. In an ideal your offer should address not only to reason,
but also to emotions, feelings of the visitor. And not only to inform on the goods or service, but also to induce
to its action - to buy the goods, to take advantage of service.Offer working out is made on the basis of the
marketing analysis of the market of the set goods or service. Experts of our studio will provide a complex of
marketing researches for definition of a market niche, allocation of a client audience and target effective
positioning of your future site.
The marketing department of Studio BTL will develop your advertising the Internet strategy and will give
recommendations about working out of your offer.

Positive emotional perception the visitor - the extremely important problem. It is possible to give a heap of
references to authoritative experts in the field of advertising psychology, but also without that it is clear, that the
visitor of your Internet site will want to investigate your resource more in detail if it is necessary to it to liking.
The primary goal of the designer - to create at conscious and subconscious level of perception of the visitor
a positive, easily remembered image of  your resource or, more particularly, the goods or service. Work of the
web designer - creative and always unique process. Here there can not be standard decisions. It is necessary
to consider set of factors, such as conformity to features of business of the client, conformity to a corporate style,
aesthetics, intuitive clearness, correctness of giving of an information material. In many respects the design
defines: the user will become interested in the site information, will want to visit him again or not. For this
reason experts of Studio BTL pay to design working out special attention. Designes which we create are a
synthesis of a creative, functionality and expression of the brightest desires of our clients.
Designers of Studio BTL will develop individual design of your site, considering style of your company and
the set functional requirements.

Ease of understanding of the information - very important component. The information on your resource should
be written simple, accessible language. Hardly the visitor will want to spend precious time for decoding of
intricate terms and syntactic turns. Besides your offers should be submitted concretely and be understood
unequivocally. To involve the visitor in dialogue and the further studying of your resource - it is necessary to interest
him. Your texts should be live and emotionally filled. The information on your site should be given so that your
visitor has understood at once, that has got there where wanted, and has found that searched. Otherwise it will
leave to competitors. That on pages of your Internet resource there were good, competently written articles, on
their writing it is desirable to charge work to the expert in a content. The expert in a content except work of the
journalist performs work on optimisation of texts of articles under search systems.
Experts in creation of a content of Studio BTL will write texts of articles for your Internet resource and
optimise them under search systems.

Convenience of services and structure transparency is an efficiency of your company from the point of view
of reception of visitors, processings of orders and realisation of your sales. Your site - your virtual office. It is
necessary to think over in advance structure of the resource, what sections of a site will carry out those or
 other functions, what services are necessary for establishing in each section. The site should give out to the
visitor a maximum of the information necessary for it that the manager of your company at contact to the visitor
by phone did not waste time for consultations. The first visiting of your site begins with studying of its structure
and services. The site should be not only interesting, but also comfortable for the visitor. It is very desirable to
think over resource structure so that to foresee possible further actions of the visitor.Some sites are badly
structured, it is difficult to understand their logician. Even if the visitor also gets on such site, he quickly leaves
it and more never comes back. The visitor of your site who was interested by your information, should be
registered, issue without effort the order or continue acquaintance to your company by phone, having contacted
the manager.
At Studio BTL the big and many-sided experience on designing of various structural decisions and realisation
of the diversified services for Internet resources. The site which we will create for you, will have transparent
structure and convenient navigation, clear at intuitive level